Whether you have a business that sells a product or service, you’ll need some sort of visibility online by having a website. In the words of Bill Gates, "If your business is not on the Internet, then your business will be out of business." – Simply put, you need to be visible to the world.
But the act of just having a website is not enough. In the digital world, it is the face of the company. Most importantly, if you have an online store selling products online via eCommerce transactions you need to make sure that those site visitors convert into customers. Providing a cart with products and checkout functionality is not enough – you need to ensure that, in addition to other satisfaction drivers, trust features as a key component.
Whether you have a small business or a large enterprise, your website is the digital face of your company. Perhaps it is the store through which you sell you goods or services or just an identity for your brand - either way, if people visit your website and they don’t trust the website, it is quite likely it will not provide much credibility.
For eCommerce sites, although physical security itself is crucial, a key differentiator is to provide assurances to site visitors and turn them into customers. Addressing some of their biggest concerns takes a product from an order qualifier into an order winner.
Let’s look at the Norton Shopping Guarantee for instance. It provides a $10,000 Identity Theft Protection, $1,000 Purchase Guarantee and a $100 Lowest Price Guarantee.
For eCommerce websites, assurances like these are becoming a must-have for any site that wants to increase their conversion rates and grow an existing customer base by making them come back for their next purchase.